In this episode, we’re joined by David Kolundzija, Head of Global Events (formerly Hitachi Vantara), and Lucy Spensley, Head of Venue Sales at Farnborough International.
David has spent over 20 years in the events industry, most recently leading global events for a major technology brand, overseeing everything from strategy and brand consistency to field team enablement across multiple regions and time zones.
He talks about what it actually feels like when the doors open and people start filing in to an event you’ve spent months building. The planning is one thing, but watching it breathe, seeing which elements land and pivoting on the fly? That’s where the magic is, and you can hear why he loves it.
There’s great advice here for anyone building a career too. David’s take on deliberately stepping into every corner of the events world, even the uncomfortable bits, is the kind of wisdom that only comes from doing it the hard way. And his view on relationship management and emotional intelligence as the real differentiators is hard to argue with.
A really honest and energising conversation.

