At this year’s Cvent CONNECT, Cvent unveiled a lot more than a new logo.
The rebrand marks a shift in how Cvent thinks about events themselves. The company believes events are one of the most powerful drivers of business performance, and the new look reflects a deeper commitment to helping partners and customers turn that belief into results.
It’s also a statement of intent. On the main stage, Cvent’s CEO announced a $1 billion technology investment over the next three years, a clear signal of where the company is headed and how seriously it’s investing in the future of the industry.
Want the full story? Cvent’s CEO shares the thinking behind the rebrand here, and the CMO takes readers behind the scenes of how it came together here.