In this episode, we’re joined by Eszter Mattiassich-Aszody, Head of Global Events at Siemens Healthineers, and Dagmar Mackett, Global Development Director at DRPGroup.
Eszter leads a team of around 30 professionals at one of the world’s foremost medtech brands, overseeing a global events function spanning consultation, content and digital. With a background in marketing communications and a career across multiple countries, she has a genuinely broad take on what events can and should do.
She talks about the moments that make this industry like no other: those unexpected goosebumps when a corporate event stops feeling like a corporate event, and people leave genuinely moved. That’s what gets her out of bed, and it comes through in every part of the conversation.
There’s also a really interesting perspective on sustainability, and how Eszter’s team doesn’t wait to be asked. They bring it to the brief themselves, shaping how clients think before a decision has even been made. It’s a great example of events teams operating as strategic partners rather than order takers.
And for anyone building a career in events? She has some straight-talking advice on hard work, thinking bigger than the task in front of you, and why resilience might just be the most important skill in the business.
This one is well worth a listen.