In this episode, we’re joined by Richard Toscano, Senior Director of Global Events, and Natalie Fulton, Business Events Manager at Tourism New Zealand.
Richard leads the delivery of global event experiences, bringing over 20 years of expertise across agency and brand environments. His work spans a wide range of programmes, from trade shows to immersive brand experiences, with a strong focus on aligning operational delivery with strategic business goals.
Richard shares insights into the evolving role of events within the marketing landscape, highlighting the importance of blending creativity with operational excellence, and why human connection remains at the heart of successful experiences. He also discusses the growing influence of AI and the need for professionals to stay adaptable in a rapidly changing industry.
He reflects on his career journey, from starting out in a front-of-house role at an agency to building a global career working with leading Silicon Valley brands. Along the way, he shares the importance of passion, mentorship and resilience, offering thoughtful advice for those looking to build a career in events. A candid conversation about growth, adaptability and the power of following your passion in the events industry.
Tune in here!