In this episode, we’re joined by Ashley Keating, Senior Director of Events and Field Marketing at CallMiner, and Natalie Fulton, Business Events Manager at Tourism New Zealand.
Ashley shares what it means to build truly memorable event experiences, from the carefully considered small details to the broader wow factor that keeps audiences coming back. She reflects on the intersection of creativity, project management and cross-functional collaboration that defines her day to day, and speaks candidly about why human connection remains the beating heart of the events industry in an increasingly digital world.
She also offers thoughtful, practical advice for those looking to carve out a career in corporate events, from cultivating your own personal board of directors to staying curious at every stage of your career, and why showing up to the social events might be one of the best professional investments you make.
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